Keep Your Cool
I’ve been the owner of a small advertising agency for nearly a dozen years now. In the early days when I did everything, including the media buying, I would get frustrated on occasion when dealing with...
View Article77% of Marketers Think A Purchase = Marketing Permission
Three quarters of marketers think a purchase gives them permission to market to the customer, but three quarters of CONSUMERS disagree. Read the article on Marketing Charts.
View Article7 Key Steps for Marketing Automation Software Success
Marketing automation has been a buzzword for the last couple of years. New software companies are popping up almost daily, offering cloud-based tools that will solve (insert problem here), cure your...
View ArticleI Love Email Because It Works
Lately I’ve seen a number of bloggers, writers and self-proclaimed experts announce that email is a passé form of marketing. Actually, most of them say it’s dead. A couple of years ago Mark Zuckerberg...
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What Coaching Girls Soccer Taught Me About Business & Leadership
When I started coaching my youngest daughters’ soccer team a few years ago I had no idea that the team would be successful. We don’t win all the time, but we win a fair bit more than we lose and the...
View ArticleHow Do We Charge For Our Services?
One of the most common questions I get when speaking with a prospective client is “how do you charge for your services” My stock answer regardless of what we are talking about is 3 million dollars....
View ArticleThe Changing Nature of Ad Agencies
The world of advertising is changing at a pace that’s making my head spin. Running a small ad agency is difficult enough, but keeping up with the changes is damn near impossible. I read a lot, and that...
View ArticleMarketing is Changing Fast – Don’t Get Run Over
My head spins at least once a week these days. I read or hear about a new social media platform and have to determine “is this relevant?” If not, does it have the potential to be relevant? Or is it...
View ArticleMarketing Predictions for 2016
2016 arrives in just a few weeks, and I thought I’d share my best guesses on where the world of marketing is headed. To make it sound more authoritative, I’ve substituted the word “Predictions” for...
View ArticleMicro-Wins: The Real Secret to Google Ads Success
Micro means small, so it seems counter-intuitive that it would be the key to getting better results from your Google Ads campaigns. Too many Google Ads management companies claim to have the “magic...
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